In the striking spot for Nike’s Air Max Lunar featuring Mario Balotelli, the campaign flips gravity on its head to highlight the shoe’s feather-light innovation. As Art Director, Sarah Whittle orchestrated the seamless blend of surreal visuals—from floating jewellery to levitating wine bottles—creating an elevated space where motion defies expectation.

In his sleek Manchester apartment, Mario Balotelli walks through a gravity-defying scene where everything floats — from jewellery to wine bottles to pool balls. He steps through rooms full of suspended motion, before arriving at a special space dedicated to the Nike Air Max Lunar shoes. The ad emphasises lightness and innovation, with Balotelli gazing at the sneaker as if it’s the one thing anchored in zero-G. The campaign tagline? “Stay Ungrounded.”